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A clip of MSNBC reporter Mika Brzezinski [2] is flying around the Internet, after she refused to cover the network's lead story on Paris Hilton. Repeatedly tearing up her news sheet, Mika said "I'm about to snap" after her producers repeatedly tried to air the story. In the end her colleagues did the story instead despite her dissent. Mika said "I just don't believe in covering that story especially not as the lead story on a newscast when you have a day like today".

While it's never good for a journalist to become the story, the hype that this incident is garnering is an indication of how detested newstainment is viewed by the news-discerning demographic. The problem mix of entertainment posing as news was a particular topic in Al Gore's "The Assault on Reason".